Commercial Printing 101 – From Flyers to Billboards What is Possible?

Commercial printing is the process of creating a wide range of printed materials to help businesses communicate with customers, from eye-catching marketing materials like brochures and flyers that drive sales to branded stationery that reinforces brand identity. In today’s digitally obsessed world, many small and independent businesses overlook the power that well-crafted physical branding and communication tools have.

Whether you are looking to create a new look for your company’s branding, or want to update existing materials, you can count on commercial printers to produce high-quality and effective products that will enhance your business.

Large format print refers to any type of printed material produced by a printer with specialized equipment that can print on a much larger scale than traditional presses. Examples of items that are often produced using large-format printers include banners, wallpaper, floor stickers, trade show displays and billboards. Typically, these types of printed materials are produced with a large-scale digital, LED UV or flexographic printer.

When designing and producing artwork for a billboard, poster or other large-format printed item it is important to follow specific art size requirements. Most service bureaus who do grand format printing will have detailed technical guidelines available for their customers to review. These guidelines will often provide information on geometry, bleeds, file types accepted and the resolution required for pixel-based imagery.

Another area of expertise for an Orlando printing shop is the production of custom packaging. This can be done for a variety of products, from cosmetics and pharmaceuticals to food and beverage. The main objective of any product packaging is to make sure it is attractive, functional and provides the best possible protection for its contents. Commercial printing company in Orlando who specialize in packaging can provide a number of different services to their clients, from design and prototyping to full production runs of the final product.

Lastly, many businesses rely on the production of promotional and informational materials for their internal use. This can include a wide range of items, from employee handbooks to issue with contracts, welcome packs for new hires and health and safety materials to keep employees up to date on current company policies. Often, these printed items are designed to be used by the people working in an organization so that they will see them on a daily basis.

When it comes to promoting your business, nothing works quite as effectively as the old-fashioned strategy of standing on the street and passing out flyers. This is one of the most affordable ways to get your message in front of a large audience. As long as you have a good design and an effective distribution strategy, your flyers will generate the interest that you need to drive business to your company. The key is to stand out from the crowd and be sure that your flyers are targeted, so that you are not just bombarding people who are not interested in what you have to offer.

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